UX Research · Strategy · Writing
Evidence, interpretation, and strategic UX research.
I work across research, accessibility, service design, and reflective practice. This site brings together case studies, essays, and working frameworks.
It is a portfolio, but also a record of how research becomes structure, judgment, and direction.
Featured case study
Scaling Research for Strategic Decisions
A case study on building research influence across business priorities, digital ecosystems, and strategic decisions.
The work focuses on turning research from isolated insight into a repeatable strategic contribution.
Challenge
Move UX research from isolated studies to a strategic decision-making role.
Contribution
Built a repeatable structure for evidence, prioritisation, and organisational alignment.
Outcome
Connected research more clearly to product, service, and business direction.
Areas of practice
Choose a path into the work
These sections organise the site by theme rather than by content type, so readers can enter through the part of the practice that matters most to them.
Conversations
The Material of Design
Essays and dialogues on UX, interpretation, craft, and design thinking.
Accessibility
The Shape of Access
Stories and reflections on universal design, inclusion, and accessibility practice.
Teaching
The Material of Teaching
Lessons, workshops, and teaching approaches for UX research and reflective practice.
Methods
Working Frameworks
Practical structures for listening, interpreting signals, and deciding what to do next.
Ecommerce
Signal-Driven Discovery
A continuous discovery model for ecommerce teams working with behavioural and ambient signals.
Position
A research practice shaped by strategy, structure, and interpretation.
My work sits between evidence and judgment: research that supports decisions, frameworks that slow down action at the right moment, and writing that examines how design meaning is made.
The site is designed to be entered in more than one way. Some readers arrive for proof, some for method, and some for reflection. The homepage should help each of them find the right path quickly.