Evidence, interpretation, and strategic UX research.
I work across research, accessibility, service design, and reflective practice. This site brings together case studies, essays, and working frameworks.
It is a portfolio, but also a record of how research becomes structure, judgment, and direction.
Scaling Research for Strategic Decisions
A case study on building research influence across business priorities, digital ecosystems, and strategic decisions.
The work focuses on turning research from isolated insight into a repeatable strategic contribution.
Move UX research from isolated studies to a strategic decision-making role.
Built a repeatable structure for evidence, prioritisation, and organisational alignment.
Connected research more clearly to product, service, and business direction.
Choose a path into the work
These sections organise the site by theme rather than by content type, so readers can enter through the part of the practice that matters most to them.
The Material of Design
Essays and dialogues on UX, interpretation, craft, and design thinking.
Enter this sectionAccessibilityThe Shape of Access
Stories and reflections on universal design, inclusion, and accessibility practice.
Enter this sectionTeachingThe Material of Teaching
Lessons, workshops, and teaching approaches for UX research and reflective practice.
Enter this sectionMethodsWorking Frameworks
Practical structures for listening, interpreting signals, and deciding what to do next.
Enter this sectionEcommerceSignal-Driven Discovery
A continuous discovery model for ecommerce teams working with behavioural and ambient signals.
Read the frameworkA research practice shaped by strategy, structure, and interpretation.
My work sits between evidence and judgment: research that supports decisions, frameworks that slow down action at the right moment, and writing that examines how design meaning is made.
The site is designed to be entered in more than one way. Some readers arrive for proof, some for method, and some for reflection. The homepage should help each of them find the right path quickly.