How a global retailer reshaped its digital approach through research-led strategy.
I tried to apply best practice continuous discovery in ecommerce. The constraints were real. So I built a framework that works with the signals you actually have.
Frameworks are not shortcuts. They are decision aids, tools to notice, choose, and act with more clarity. Signal-Driven Discovery is the latest addition: a continuous discovery practice for ecommerce teams built around the signals that are genuinely available, not the ones a best practice playbook assumes you can get.
In planning meetings, it now comes up almost casually. Someone reports that a task is done, the agent took care of it, and the conversation moves on. Later, when the decision is questioned, there is a...
I was reading a short post by Jakob Nielsen when something clicked uncomfortably into place. His argument was clean. As AI agents mature, traditional user interfaces dissolve. Users stop navigating. T...
The conflict: Speed of synthesis vs integrity of thinking LLMs are good at producing answers. They are not good at knowing whether a question deserves to be answered yet. In UX research, that distinct...
