Thanks to Italy’s centuries-old yachting tradition, the Ferretti Group is a world leader in the design, construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of prestigious and exclusive brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.
Ferretti Group owns and manages six shipyards located across Italy, which combine the efficiency of industrial production with typical world-class Italian craftsmanship, reaching customers in more than 70 countries across the world thanks to a direct presence in Europe, the United States of America and Asia and its network of approximately 60, carefully-selected dealers.
The Ferretti Group motor yachts, the utmost expression of Made in Italy elegance and creative genius, have always stood out for their exceptional quality, cutting-edge technology, record safety and optimum performance in the sea, as well as their exclusive design and timeless appeal.
The brand was founded back in the 60s by Luciano Mochi Zamperoli, initially operating from the port of Pesaro before transferring to the industrial park in Fano. After decades producing flybridge models, particularly for the Italian and German markets, in November 2001 Mochi Craft was purchased by the Ferretti Group.
Mochi Craft has taken inspiration from the past to create a new type of yacht: a modern and revolutionary lobster boat, the undisputed trendsetter of contemporary design and high technology, thanks to the Ferretti Group’s know-how and investments in research and innovation.
This philosophy came from a rule-breaking intuition and has led to a new balance between power, technology and elegance.
The resulting yachts have their own unique personality – a fleet of “Italian-Style Lobster Boats” – which stand out for their elegant lines, eclectic features, choice of hull colours and best-in-class performance.
One unique style, 100% italian.
I led the design of the catalogue since the beginning, from sketching the layout of the pages to the final print process.
Client’s brief & Ideation
The client needed a catalogue of the yachts which could include the technical information, but also the vision and inspiration of Mochi Craft design.
I reviewed old and new images from different photographers, selecting the best angle/view of the yachts.
Execution & Print Process
I executed artworks, approved proof pdf and defined spec for the suppliers.